![]() With just a few clicks, you get to save big on your pizza craving when you order pizzas. You can get discounts on your order through valid promo codes and exclusive deals available on GrabOn on all your orders at Domino’s. Get your Pizza delivered instantly by ordering online from Domino’s, the world’s favorite pizza platform. No matter what you order, we have a coupon to help you save on your orders. And while you are at it, don't forget to get exclusive coupons and discounts from GrabOn. Share the best pizzas in town with your friends and make everlasting memories while you eat. Up to 40% OFF On All Pizzas Domino's Vouchers And Offers With GrabOn RBI announces monetary policy, keeps repo rate unchanged at 6.Latest Dominos Coupon Codes, Promo Code & Pizza Offers for Today | 18 June 2023 Dominos Coupon Category.Rs 2,000 notes worth Rs 1.80 lakh crore have come back in banks so far: RBI.Gold Loans Explained: How to get a loan against jewellery at home - watch FAQs video.So, today, when we do our direct marketing it is actually one on one.” “There’s a program which runs all the data across 900 restaurants, across the 570 customer profiles and would create targeted marketing programs for each set of consumers. So, on the day I launch a new pizza, it makes more sense for me to go to only those two million people with the new product instead of sending discount coupons to everybody around the country,” said Rajpal. Around 20% of my customers give me 80% of my business. “I know the buckets I need to be investing in to drive business. ![]() Domino’s India has gathered data of around 20 million consumers and bucketed it into 570 categories, based on parameters of consumer behaviour. For instance, during snacking time, a customer who is hungry and orders a subway is not even looking for a discount,” said Rajpal. “Earlier, whenever we didn’t get good sales, we thought sending out discount coupons will get us more orders. On the flipside, increased digital spends have helped the pizza chain optimize returns on marketing investments and trim down discounting spends. Its budget for social media, within digital, has risen to around 22% from under 5% three years ago. This helps him make correct choices, which is sometimes not possible over the phone,” said Rajpal.ĭomino’s digital marketing spends have increased significantly over the last two years, from around 5% to 25%. “Online, the consumer can look at the whole menu and see the total bill size. Rajpal said Domino’s goal is to convert its home-delivery orders into online orders because data shows consumers not only order more online, they order more frequently too. In contrast, Domino’s business is equally split between both. “In the future, we will try Twitter too.” At present, home-delivery is just 18% of the entire food services market in the country, while the rest is dine-in. But the idea is why take someone away, when somebody on that platform is already engaging with you,” said Rajpal. “At present, if you have to order on Facebook you will be taken to the Domino’s e-commerce page. While in the US, it is in talks to launch a Twitter store, in India it will roll out a Facebook store that will allow 6.5 million of its fans to order food directly from Facebook without being directed to a parent website. The pizza maker wants a large slice of social media too. They have managed to increase the reach of many restaurants,” said Harneet Singh Rajpal, senior VP (marketing) at Domino’s Pizza India. “The biggest competition for us is food tech startups like Zomato and Foodpanda. What’s more, the company is aiming to ramp up the contribution from its online business to 50%, which will allow it to reduce telecom and manpower costs at its stores. The American restaurant chain has been investing heavily in technology here and currently around 30% of its business, around Rs 250 crore, comes from online, up from 16% last year. NEW DELHI: While food-search startups such as Zomato and Foodpanda are rushing to establish themselves as tech companies, the largest foreign-food chain in India, Domino’s Pizza, might give them tough competition.
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